Google adword campaign management
CaseStudy : BuildIT

BuildIT as been a client of ours for two years. Originally using an outsourced company to manage their PPC adword campaigns, they moved to ours.

PPC Objectives:

To drive more visitors to the Builditshop website and increase year-on-year sales. Marketing activity focused on the creation of highly cost-effective pay per click (PPC) campaigns

Result of using our PPC services:

A huge increase in monthly online sales by
40% within 3 months!

Background:

	Builditshop – Suppliers of quality building materials
	Relatively young, 3 year old business
	As a purely online business, paid search has played a fundamental role in the marketing strategy for Buildit.

What they say about our service:

“Solutions Website Design bring years of experience and expertise to our pay per click campaigns & have helped us to grow the business exponentially.” Justin Bird, founder of BuildIT

The Challenge:

	Assist the client in marketing their young business using digital technology, with limited time & resource.
	Develop a paid search strategy to deliver immediate, cost-effective traffic, customers & sales to a new & unknown business.
	Create scalable PPC campaigns to keep pace with the business’s aims & growth targets.
	To quickly optimize campaigns to achieve a competitive cost per acquisition to help the client achieve quick growth.
	Increase free traffic by increasing website exposure in the natural search listings.

The Solution:

	Following an assessment of the Buildit website & product range, PPC campaigns launched on Google.
	Campaigns built around the website’s structure & focused on key product areas including Celotex, Lintels, Velux Windows etc.
	Use of PPC to maximise online exposure – ensuring as low cost per click as possible, whilst maintaining 1st page position of ads
	Apply Google Analytics for regular, transparent reporting & accumulation of knowledge to help optimize campaigns.
	Add content to all website pages to help push keyword targets in SEO.

The Result:

	Consistently excellent results – transparent ROI (Return on Investment) – with the result that the client has been happy to incrementally increase their PPC budget.
	Over 40% increase in monthly sales in the first 3 months of campaign.
	ROI continues to remain steady while increasing daily budgets & monthly spend.
	Continual optimisation has kept the cost per acquisition down & ROI up.
	We’ve ensured that PPC remains effective for Buildit given an increasingly competitive market.
	A very satisfied client, achieving great success using online marketing.

For more information about using this service for
your own business please contact us >

If you have any questions please contact us on the following or ideally fill in our contact form to give us the ability to look in to your requirements before we contact you back.

Telephone : 01394 450 979
Email : info@solutionswebsitedesign.co.uk