Websites that work on all devices

With an ever increasing number of users browsing websites using
tablets and mobile phones, it is becoming increasingly important
to make sure your website can be clearly viewed on all these formats and now from 21st April 2015 Google will rank responsive website more prominently over others.

Have a website? Test it on google now to see how they rate it >

What are the benefits

	A website that adapts so that it can be viewed clearly on all devices.
	No need to create multiple websites for each format (mobile, tablet, PC)
	Only need to change your page content once to update all the formats.
	SEO advantage with Google rating responsive sites higher in results.
	Future proofing, as mobile and tablet use set to outstrip PC by 2015
	Search engine optimisation & adword campaign management

View an example: Paton & Lee Vets

If you click the image below and then once the site has opened, either view it on a mobile device as well or for a better demonstration of how a responsive site works, grab the edge of your browser window with your mouse and then shrink it and you will see the site adapt as you make the window smaller.

News

"Mobile friendliness" will affect how prominently websites appear in Google search results pages from 21 April 2015.

Criteria includes text size, the amount of space between links and whether the content fits across a mobile screen.

A Google representative said mobile friendliness was "one of many" factors used by the search engine to rank results, but in a blog post the company said it would have "a significant impact" on search result."

"As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens," the representative said.

BBC News - 20 April 2015